Using Interactive Voice Messaging to Boost Your Business

Interactive voice messaging has been around since the 1990’s, and in that time it has brought tangible benefits to countless businesses and organisations. Here, we take a look at some of the ways you can use it to benefit your own business.


Cut waste, boost the bottom line

If your company makes a lot of routine outgoing calls to its customers, you could probably save a lot of time and money by employing interactive voice messaging to handle the bulk of these calls.

Of course, there will always be situations where the personal touch is preferable, but there are many circumstances in which this isn’t really necessary. Let’s say, for example, that you’re running a dental clinic and you want to cut down on the number of costly missed appointments. You could simply set up an automatic reminder call to go out to patients a week before their appointment to ask them if they still want to go ahead with it.

This means the matter can be dealt with swiftly, and both parties are happy. The dental surgery can clear space in its schedule while minimising missed appointments, and the patient is freed from the burden of remembering to get round to cancelling their appointments to avoid hefty cancellation fees.


Know your market

As anyone who’s been in business for any length of time will tell you, knowing your market can make all the difference between success and failure. While conducting market research over the telephone can yield good results, it can be costly if you use human callers.

In many cases, automated telephone surveys can produce results that are just as reliable for a small fraction of the cost. This technique also enables you to reach more people within a much shorter period of time, so that you can react more quickly to what your market research is telling you.


Keeping the lines of communication open

There are many situations in which a quick automated phone call can help to resolve an issue with a customer. For example, you could set up a call to be triggered whenever a customer falls behind with a regular payment, which would act as a gentle reminder to them and give them a convenient opportunity to pay. Or, if they have changed their address, you could send them an automated call to allow them to confirm this change, acting as a vital barrier against card fraud. And, as an added bonus, you can be sure that you approve of how your company is being represented over the phone, which can be an unknown quantity when using human callers.

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