The Ofcom Report 2012 has now be released with some really interesting reading. You can find this report by clicking here. Revive Management’s hosted multi channel communications platform can help you contact your customers in thier preffered method of contact to maximise campaign results.
Highlights from the statement include:
People in the UK sent an average of 200 SMS and MMS messages per month in 2011. The average number of text and picture messages sent per UK inhabitant continued to increase in 2011, growing by 17% to 200 messages per month.
Two-fifths of UK adults are now smartphone users. Take-up has risen from 27% in 2011 to 39% in Q1 2012. Take-up levels are highest among younger age groups (16-24s and 25-34s) and those in ABC1 households.
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