Improve your Postal Marketing -Direct Mail
Postal marketing – otherwise known as ‘direct mail’ – can form an important part of any organisation’s overall marketing and acquisition strategy. Direct mail could be a simple flyer, response form, or event invitations and marketing brochures. If the correct mailing lists are used, postal campaigns can generate important new leads and business for a range of different businesses; both those with a b2b and b2c focus.
However, as with email marketing, if the person or organisation you’re targeting asks to be taken off your mailing list, you must comply with their request. There are no exceptions to this rule, and if you fail to comply, they can apply to the courts for an order against you under section 11 of the Data Protection Act.
The Mailing Preference Service (MPS) is a service set up by the direct marketing industry to help people who don’t want to receive ‘direct mail’. People simply register their details to prevent further mailings, and several direct marketing codes of practice specify that marketers should clean their lists against the MPS file. Many of the companies who subscribe to the MPS recognise the considerable benefits of the service as they save money, time and resources by not sending material to people who don’t wish to receive it.
If your in house database is not quite up to scratch then you may wish to source data lists from an external supplier (otherwise known as a ‘list broker’) such as Revive Management. Our b2b and b2c mailing lists encompass over 2 million Businesses and 32 Million UK consumers. All our data has been gathered according to DMA guidelines and fully opted in to receive mailings from a third party. All our mailing lists have been fully screened against the relevant suppression files including the ‘MPS file.
If you would like more tips or advice on how to improve your ‘direct mail’ campaigns then please call 0844 6930244 or firstname.lastname@example.org